The Italian designer, Elena Miro, was censored from the official fashion week show in Milan this week, very criticized because of her oversized models.
Her brand is dedicated indeed to sizes from 44 but was part of the official show since 2005 when the Italian Department of Health started to pay more attention to the anorexia problem, weighting the models and restricting the access to the show to the unhealthy girls.
That year, Miro's collection, called Curve-à-porter, wordplay from the usual Prêt-à-porter, got a great success and her models, such as Crystal Renn, author of the book Hungry, and Lizzie Miller became real stars.
However this year, the Italian Chamber of Fashion, concerned about "maintaining high the image of creativity and the Prêt-à-porter style", cancelled Miro's participation to the fashion week.
The designer still decided to present her collection in a parallel show, standing out for curves, femininity and the "real woman".
She also responded to the censure launching an international casting online for "normal size" models. This new project encourages "the aspiration of a public without limits".
Her collection brings sheer or tube skirts and dresses, combined with raincoats and loose capes in pale shades as mallow, lavender, white, pearl grey, ivory and baby blue. She used light and delicate material such as silk and tulle.
Miro goes for "modern elegancy", as she says, that eases "the excess of folklore with a very glamorous and eye-catching palette".
The Elena Miro house sells her collections in 35 countries, including Spain, China and Russia.
Website: www.elenamiro.com
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