After the retailers started to sell online, new luxury-fashion website such as Net-a-porter.com grew, gathering some of the best designers pieces in their online shop.
Well, today, Lanvin and Marc Jacobs are the first in the high-fashion sphere to start selling their products directly to customers on their own websites.
Well, today, Lanvin and Marc Jacobs are the first in the high-fashion sphere to start selling their products directly to customers on their own websites.
While Marc Jacobs' new site feature a video game-style interaction, with friendly avatar taking you from one room to the other in the virtual store; Lanvin's (for now, only available on the USA site) is much more straight-forward and conventional, with 3 sections "new arrivals", "women" and "men", not presenting the entire collection but enough to be consider a real e-store:
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