"Anyone can buy & sell fashion on ASOS Marketplace. Welcome to the fashion democracy." Great news! ASOS has launched this week its own Marketplace platform that implies that for £50 per month, everyone has now access to an account manager at ASOS.
The concept is simple : the site allows the vendors to trade from their own virtual market stalls to worldwide customers, sharing the same platform. The difference with other virtual Marketplace is that each brand/designer/boutique/individual can customize their shop front. They are also encouraged to photograph their stock in "Street Chic style".
Caren Downie, womenswear buying director at ASOS, comments: "Through Marketplace we can offer another level of support to emerging designers where they can access two million customers worldwide. Similarly, selected boutiques, vintage collectors and individual sellers will also be able to reach a much wider audience of fashion lovers. It fits perfectly into our creation of an online fashion destination."
If it sounds like another excuse to experiment shopping in a new fun way, it is also a good way to earn it back: "Individual sellers can sell their ‘wears’ directly back to the Marketplace community. Open your wardrobe to the world and create your own fashion legacy. Your ‘too tights’ are another’s ‘just rights’. Don’t leave a good buy behind; style it up, sell it on, let it fund your next fashion find." ... We sure will!
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