Vogue December Issues

Vogue Paris, Tom Ford
Photographed by Mert and Marcus


Vogue China, Lara Stone
Photographed by Willy Vanderperre

ASOS : "Launch Your Fashion Legacy"

"Anyone can buy & sell fashion on ASOS Marketplace. Welcome to the fashion democracy."

Great news! ASOS has launched this week its own Marketplace platform that implies that for £50 per month, everyone has now access to an account manager at ASOS.

The concept is simple : the site allows the vendors to trade from their own virtual market stalls to worldwide customers, sharing the same platform. The difference with other virtual Marketplace is that each brand/designer/boutique/individual can customize their shop front. They are also encouraged to photograph their stock in "Street Chic style".

Caren Downie, womenswear buying director at ASOS, comments: "Through Marketplace we can offer another level of support to emerging designers where they can access two million customers worldwide. Similarly, selected boutiques, vintage collectors and individual sellers will also be able to reach a much wider audience of fashion lovers. It fits perfectly into our creation of an online fashion destination."

If it sounds like another excuse to experiment shopping in a new fun way, it is also a good way to earn it back: "Individual sellers can sell their ‘wears’ directly back to the Marketplace community. Open your wardrobe to the world and create your own fashion legacy. Your ‘too tights’ are another’s ‘just rights’. Don’t leave a good buy behind; style it up, sell it on, let it fund your next fashion find." ... We sure will!

Lanvin Loves H&M... Do We?

It was announced last month and it arrived today in the stores : the collection of Lanvin for H&M is now all ours to take home! All over Europe, fashion lovers were standing this morning in gigantic queues from 5am on, to be the first ones to touch the Lanvin collection and make sure to get the few items they had spotted in the media...
But, as long as I'm concerned - and with all due respect to the artistic director Alber Elbaz, it can stay right where it hangs as the mix of Lanvin and H&M hasn't convinced me one bit!
The idea was to revisit some classics of the French couture house in a fun and modern way for the "general public". Well, personally, I think they had a bit too much fun...

So, I started thinking why I was so excited at the first place when I heard about this collaboration... I just wanted to be given the opportunity to have a couple of nice garments designed by a couture house that had somehow a magical touch and whose creations were timeless. Well, dream big! The collection seems to come right from a WaltDisney movie and it might dress you for New Year's Eve but will probably not be appropriate any other night of the year...

Besides, when did Lanvin start being trendy? To me they're the one ready-to-wear luxury brand that avoids the trends' influence and focuses on flattering every woman's beauty, which is what makes their collections special.
Anyway, thanks for nothing guys, I left H&M all confused and with empty hands thinking that the day I'm wearing some famous designers' clothes isn't going to happen soon. For now, I leave you with a couple of their dresses...